The US media map, mapped for placement rather than noise
The American press is enormous and segmented. These are the national outlets, business and tech titles, trade press and broadcasters we pitch when a client story needs to land in the US, plus a desk that knows how to earn the placement.
- The New York Times
The paper of record. Agenda-setting for politics, business and culture.
- The Washington Post
National and political coverage with global influence.
- The Wall Street Journal
The business daily of record, read by the C-suite.
- USA Today
Mass-market national daily with huge consumer reach.
- Los Angeles Times
West Coast paper of record, strong on entertainment and tech.
- Associated Press
Wire service, picked up by thousands of outlets nationwide.
- Reuters
Global wire, fast and credible for breaking business and markets.
- Politico
Politics and policy insiders in Washington and state capitals.
- Axios
Smart, brief news across politics, tech and business.
- NPR
Public radio network with deep, trusted audience.
- NBC News
Major network newsroom with strong digital reach.
- ABC News
Network news with broad national audience.
- TechCrunch
The default read for startup funding and product news.
- The Verge
Consumer tech, science and culture with a young, engaged audience.
- Bloomberg
Markets, deals and business, terminal-grade readership.
- Forbes
Business and entrepreneur coverage with contributor-driven reach.
- CNBC
Business news network with investor and executive audience.
- Business Insider
Business, tech and strategy news for professionals.
- Fast Company
Innovation, design and brand coverage.
- WIRED
Long-form tech, science and culture with cultural cachet.
- VentureBeat
Enterprise and AI tech, read by builders and buyers.
- BuzzFeed
High-traffic youth and culture publisher, social-first.
- Refinery29
Women's lifestyle, beauty and culture.
- POPSUGAR
Lifestyle, wellness and entertainment for a millennial audience.
- Vox
Explanatory news and culture with a loyal readership.
- Vulture
New York Magazine's entertainment and culture vertical.
- The Cut
Style, culture and women's lifestyle with strong prestige.
- HuffPost
Mass-market news and lifestyle with broad reach.
- Elite Daily
Gen-Z and millennial lifestyle and entertainment.
- Harper's Bazaar
Fashion and luxury lifestyle, prestige readership.
- Esquire
Men's lifestyle, culture and long-form journalism.
- ABC News
Network broadcast news with national reach.
- CBS News
Network news, strong investigative and morning show reach.
- NBC News
Network news including TODAY and Nightly News.
- CNN
24-hour news network, dominant for breaking news.
- Fox News
High-rated cable news with a large, loyal audience.
- MSNBC
Cable news, politics and opinion.
- NPR
Public radio, trusted for analysis and interviews.
- PBS NewsHour
Public television news, prestige and in-depth.
Journalists we rate
Individual bylines that move stories in United States. We never publish private contact details; pitches reach them through newsroom desks and relationships.
- Kara SwisherOn with Kara Swisher / columnist · Tech & power
- Andrew Ross SorkinCNBC / New York Times · Deals & finance
- Emily ChangBloomberg TV · Tech & venture
- Casey NewtonPlatformer · Platforms & policy
- Joanna SternWall Street Journal · Consumer tech
- Walt MossbergTech commentator · Consumer tech
- Ben ThompsonStratechery · Tech strategy
- David PogueColumnist · Consumer tech
Who covers what
Journalists move between outlets, but beats stay stable. This is where each kind of story actually lands:
- Startups & fundingTechCrunch, Axios Pro, VentureBeat, Bloomberg tech desk
- Corporate & financeWSJ, Bloomberg, CNBC, Business Insider
- Entertainment & cultureVariety, Vulture, The Hollywood Reporter, BuzzFeed
- National news anglesNYT, Washington Post, AP, Reuters, USA Today
- Broadcast interviewsABC, CBS, NBC, CNN, Fox. Book through bookers, not anchors
- Investigations & accountabilityNYT, Washington Post, ProPublica, AP. Come with documents
- Consumer tech & reviewsThe Verge, WSJ tech, WIRED, CNET
- Trade & industry pressAdweek, AdAge, Digiday, Marketing Brew
- Youth & cultureBuzzFeed, Elite Daily, Refinery29. Social-first angles travel furthest
Want to do the pitching yourself? Read our guide to getting press coverage that matters. Want it done for you? That is the form below.
Tell us the story. We will tell you where it can run.
Send the pitch to our outreach desk. We reply with an honest read on which of these United States outlets would take it, what it would take to place it, and what it costs.
Placement work sits inside our PR article publishing service.