Free tool
Marketing ROI calculator
Drag the sliders to see what a monthly budget realistically turns into. The defaults are mid-market benchmarks — swap in your own numbers and the maths updates as you go.
$25,000
Total media plus production spend per month.
$12
Paid social sits around $8–15; premium video runs higher.
1.2%
Well-targeted social creative typically lands near 1%.
3%
Share of visitors who become an enquiry or signup.
25%
How many qualified leads your sales process converts.
$8,000
First-year revenue from one new customer.
Estimated monthly return
$1,500,000
That's a 60.0× return on $25,000 of spend.
- Impressions
- 2,083,333
- Clicks
- 25,000
- Leads
- 750
- Customers
- 188
- Cost per lead
- $33
- Cost per customer
- $133
Estimates only — real performance depends on offer, creative and market.