[ 02 ]Going Viral

Campaigns people actually want to pass along.

Nobody can promise you a viral hit. What we can do is stack the odds and be honest about the ones that miss.

Field 02

Overview

We start with what your audience is already talking about, then build something that fits naturally into that conversation instead of interrupting it. The work is made for the platform it lives on, seeded properly on launch day, and watched closely for the first few days while things are still moving.

What you get

Research into what your audience already cares about
The core idea, and the assets that carry it
Content cut properly for each platform
Seeding and launch-day coordination
Someone replying in the comments while it's live
An honest debrief on what worked and what didn't

How we work

Phase 01

Listen

A few weeks in the comments, subreddits, and group chats where your audience actually hangs out.

Phase 02

Frame

We pick one thing to say. If we can't explain why someone would forward it, we go back a step.

Phase 03

Build

Assets made for the platform, not resized for it. Different edits, different hooks, same idea.

Phase 04

Launch

Creators, communities, and a bit of paid on day one, with someone on hand for the first 72 hours.

Signals we look for

72h

we're on hand after launch

5–20×

earned reach vs. paid, typically

1 idea

told everywhere, not five

chasing trends for the sake of it

Start a project

Ready to make this real?

hello@propagandr.com

Next service

Influencer Partnerships