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[ 05 ]Digital Advertising
Ads that pay for themselves.
We read the spreadsheet before the creative brief. Every pound is traceable from impression to invoice.
Field 05
Overview
Search, social, and programmatic run by the same small team, so the creative, the targeting, and the reporting all line up. You'll get a weekly note in plain English: what we spent, what came back, what we're changing, and what we got wrong.
What you get
- A media plan built on your actual margins
- Creative testing, and the ads to test
- Campaigns across Meta, TikTok, Google, YouTube, programmatic
- Audience, feed, and tracking setup
- Incrementality tests, so you know what's real
- A weekly readout you can forward to your board
How we work
Phase 01
Model
We forecast off your unit economics, not platform estimates. Sometimes that means telling you the numbers don't work yet.
Phase 02
Ship
New ads every two weeks, each one testing a specific idea rather than just refreshing the feed.
Phase 03
Measure
Holdout tests alongside platform reporting, because the platforms grade their own homework.
Phase 04
Scale
Move budget to what's working, switch off what isn't, and say so in the weekly note.
Signals we look for
6.4×
average return across accounts
2wk
how often we ship new ads
Open
you see the same dashboards we do
Plain
English in every report