All work
A Series-A fintechFintech202510 weeks
Turning a product launch into a conversation
We took a fintech out of stealth and made its launch week the most-shared moment in its category that quarter.
Online BrandingGoing ViralDigital Advertising
The challenge
The product was strong but the category was crowded and noisy. Two larger competitors were launching the same month, and the team had no memorable story to anchor the launch on.
The approach
01
Found one idea worth repeating
We narrowed a 40-page deck down to a single line people could repeat to a friend. Everything else hung off it.
02
Built the launch around one moment
Instead of a flat two-week campaign, we concentrated spend and content around a 72-hour window so the momentum compounded.
03
Earned, owned and paid in lockstep
Press and creator content dropped inside the same window as paid, so each channel amplified the others instead of competing for attention.
The results
3.2M
people reached in launch week
4.1×
return on ad spend
28k
sign-ups in the first week
7
earned press features
Figures are representative of the engagement. Named references available on request.