All work
A D2C skincare brandBeauty & personal care20255 months
Creator content that kept selling after the post died
We built a creator programme where the best posts earned a second life as paid ads and the creators stayed on for longer.
Influencer PartnershipsDigital Advertising
The challenge
The brand had run creator campaigns before. They looked good in the moment and produced nothing a month later, because the content vanished and the relationships were one-off.
The approach
01
Cast for overlap, not follower count
We shortlisted creators by how much of their audience matched the brand's buyers, then checked engagement by hand.
02
Negotiated usage upfront
Whitelisting and usage rights were agreed before anyone filmed, so the strongest posts could become paid creative later.
03
Doubled down on what worked
The top three posts were put behind paid spend and those creators moved onto longer retainers.
The results
1.6M
organic views
3.9×
ROAS on whitelisted posts
22
creators activated
6
creators on multi-month deals
Figures are representative of the engagement. Named references available on request.