All work
A regional logistics companyLogistics & mobility20244 months
From a price comparison to the operator the press asks first
We repositioned a logistics brand around reliability and earned coverage that changed how the category talked about them.
Online BrandingPR Article Publishing
The challenge
The brand was known for being cheap, which is a hard place to grow from. It needed to be seen as the dependable choice, not the budget one.
The approach
01
Rewrote the positioning
We rebuilt the narrative around on-time delivery and rebuilt the messaging system so the whole team could use it consistently.
02
Pitched stories journalists wanted
Instead of press releases, we offered data and access that gave reporters a genuinely useful angle.
The results
11
earned placements
+38%
branded search
3
analyst mentions
1
category reframe
Figures are representative of the engagement. Named references available on request.