All work
A challenger telcoTelecoms20256 weeks
One campaign moment that moved a quarterly target
A single cultural activation that pulled a telco's Q3 acquisition target back into reach.
Going ViralDigital Advertising
The challenge
The telco was behind on its quarterly SIM-activation target with a flat campaign calendar and nothing culturally resonant on the way.
The approach
01
Found a moment the audience already cared about
We built the campaign around something the target audience was already sharing, rather than inventing a reason to care.
02
Made it easy to participate
The mechanic let people join in with very little effort, which is what made it travel.
03
Fanned the spark with paid
We watched for the posts taking off and put budget behind them within hours.
The results
18M
impressions
2.1M
engagements
+14%
SIM activations
1
campaign, on target
Figures are representative of the engagement. Named references available on request.